Next-Generation Commerce


As a pioneer in the commerce industry since 1998, NetSuite was the first to provide an eCommerce software solution that unified eCommerce with your back-office systems. Today, SuiteCommerce powers thousands of online businesses helping them grow and expand to new heights. Backed by professional services, an extensive partner ecosystem and dedicated support, SuiteCommerce provides your business everything it needs to succeed.

NetSuite SuiteCommerce was built with the idea that eCommerce is no longer a stand-alone channel but a core business component. SuiteCommerce enables businesses to move from siloed online, in-store and phone shopping channels to an integrated commerce solution that seamlessly connects eCommerce and in-store POS to order management, inventory, merchandising, marketing, financials and customer service.


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Engaging Online Experiences


NetSuite makes it easy to deliver engaging brand experiences to online shoppers across any device with our SuiteCommerce family of cloud-based eCommerce solutions. Drive more traffic to your web stores, convert browsers into customers and increase online revenue with a flexible, feature-rich eCommerce platform that grows with you.

  • Unify eCommerce with your operational business systems on a single cloud-based platform.
  • Sell through multiple brands, languages and currencies atop the same eCommerce solution.
  • Create relevant omnichannel experiences across in-store, web and mobile channels.
  • One platform supports both consumers (B2C) and business buyers (B2B).
B2C AND B2B E-COMMERCE ON A SINGLE PLATFORM Support both B2C eCommerce and B2B eCommerce on a single platform. Create B2C sites that deliver the relevant, engaging experiences consumers expect. Offer B2B customers a B2C-like experience with sites designed to meet the unique requirements of business buyers.
FREEDOM TO GROW AND EVOLVE YOUR ONLINE BUSINESS Our multi-tenant SaaS eCommerce software allows for easy deployment, effortless upgrades and extensibility. Take advantage of new features and automatic updates with every release, ensuring your site is always on the latest commerce technology. A selection of extensions are available to enhance your site.
ACCELERATE YOUR E-COMMERCE DEPLOYMENT Accelerate time to market and meet customer expectations for great online experiences with SuiteSuccess for SuiteCommerce. With nearly two decades of experience from thousands of eCommerce deployments, our team will get your site up and running in 30 days or less.
EMPOWER MARKETING TEAMS Enable business users to launch new promotions, create landing pages, or publish new content—without burdening IT resources. Drag-and-drop tools allow you to edit pages and manage content. Work on multiple versions of your site at the same time and then schedule it for future deployment.
ANY DEVICE Using responsive design, your site automatically adjusts screen sizes and capabilities to different devices – computers, mobile phones and tablets. Create content once that will adapt to the format of any device.
SITE PERFORMANCE Fast sites drive engagement and conversions. Our ecommerce software uses single-page architecture and a content delivery network to improve site performance.
Unify the Online and In Store Experience


Shopping behaviours have changed and purchase paths have evolved. Empowered by mobile devices, social media and the ubiquity of information, consumers expect to move freely between online and offline shopping channels. SuiteCommerce InStore provides retailers with a solution that unifies the physical and digital shopping experiences within a single, cloud-based commerce platform. Using a mobile device, arm your sales associates with complete inventory and customer information to engage customers more effectively, drive more sales, and provide a satisfying shopping experience.

  • Transform the store with a true, single commerce (online, in-store, call center) platform.
  • Engage shoppers by providing a complete shopping experience that is personal and seamless.
  • Empower sales associates with the tools and information to assist and engage shoppers.
  • Increase profitability with more product choices and better convenience with an 'endless aisle' of goods.



Touch tablet UI screen and responsive design technology deliver an easy to use digital selling and servicing device for sale associates to engage with customers anywhere in the store.


Perform traditional point of sale transactions (e.g. cash and carry, exchanges, returns, etc.) quickly and easily.


Customers are able to access products they have added to their eCommerce shopping carts or wish lists at the point-of-sale and add them to an in-store transaction. Products that shoppers would like to save for later can be added back to their eCommerce wish lists.


Access a timeline display of purchases, returns and support requests regardless of what channel a shopper is in.


Get real-time visibility into all inventory held across the company, allowing customers to purchase products regardless of location in a single transaction, including cash-and-carry, ship-to-home or pickup in another store.


Present upsells, cross-sells and related product recommendations based on merchant-driven rules such as location, 'bought also bought' patterns.


Real-time views into store statistics and cash management.

Email Marketing Automation


When email marketing is used as a part of your commerce marketing strategy, it's a revenue-generating powerhouse. The Bronto Marketing Platform uses data, such as cart, orders and product details to create automated, personalized shopper engagements across email, SMS and web throughout every lifecycle stage, from sign-up to check out and re-engagement.

  • Increase revenue with targeted email and omnichannel marketing.
  • Build a scalable, segmented marketing database for data-driven marketing.
  • Save time with highly automated campaigns triggered by customer actions.
  • Leverage past-purchase data to drive customer loyalty and lifetime value.
  • Connect with mobile consumers via responsive design and SMS messaging.

Leverage a full suite of easy-to-use tools to manage every aspect of your email and omnichannel marketing programs.

  • Intuitive interface.
  • Drag and drop automation.
  • Tracking and reporting.

Build a scalable database as the foundation for data-driven marketing. Turn your customer insights into revenue.


Turn cart abandoners and one-time buyers into repeat customers. Now you are in control of the customer lifecycle.


Design mobile-friendly email and SMS campaigns. Grow your list with Text-To-Join. Quickly and easily connect with your mobile customers.

  • Responsive design.
  • SMS messaging.
  • Text-To-Join.
Flexible, Flawless Fulfillment


In today’s commerce environment, order fulfilment excellence differentiates your business, creating loyal customers who buy more and become brand advocates. NetSuite Order Management provides the capabilities to meet and exceed rising customer expectations for omnichannel fulfilment while boosting profitability and enabling you to effectively scale your business. As a native piece of the SuiteCommerce platform, NetSuite Order Management easily integrates your commerce system with order management and financials. It delivers the ultimate omnichannel customer experience – allowing shoppers to buy anywhere, fulfil anywhere and return anywhere.

  • Ensure consistent, efficient order management across all channels and fulfilment types throughout the order lifecycle.
  • Increase revenue and customer lifetime value with cross-channel inventory and order management, flexible order fulfilment options and continuity/auto-ship programs.
  • Boost profitability by managing inventory and orders more effectively with global inventory visibility and configurable, automated distributed order management processes.
  • Deliver seamless cross-channel interactions with a 360° view of customer profiles and orders, and complete visibility to inventory availability across all channels.
  • Empower employees to help customers across all touchpoints with employee user experiences designed for omnichannel customer engagement.
  • Reduce costs to integrate, maintain and change your order management processes with an end-to-end SaaS suite that is designed to work together.
OMNICHANNEL EXCELLENCE NetSuite Order Management provides one source of truth across all channels for inventory, pricing, order, payment and returns processes. Whether you’re leveraging NetSuite’s eCommerce, customer service and POS user experiences – or integrating another channel experience using NetSuite APIs – customers and employees will get consistent answers and a seamless experience.
FLEXIBLE, FLAWLESS FULFILLMENT Customers expect the ability to buy, fulfil or return anywhere. NetSuite lets you profitably execute on a wide variety of fulfilment options, such as direct ship from warehouse, store fulfilment, drop ship and continuity/subscription programs. Omnichannel inventory visibility, distributed order orchestration, and order lifecycle dashboards and monitoring enable you to deliver the perfect order every time.
SECURE, INTEGRATED, CERTIFIED Deploying and maintaining an on-premise order management system can be time consuming and costly. NetSuite’s SaaS order management solution gets you up and running quickly. Use NetSuite’s order management processes as a jump-start or extend them to meet your unique needs. Leverage other components of the suite to eliminate integration costs, or utilize NetSuite’s APIs to integrate with third-party systems. NetSuite provides integrations to payment gateways and shipping providers and is PCI certified. Plus, NetSuite manages the operations and upgrades of your order management system.
BUSINESS INTELLIGENCE Better manage your business with exception management and insightful analytics that tell you where you’re doing well, what you need to pay attention to and where potential areas for improvement may reside. With exception queues, dashboards and reports, you have the tools you need to monitor and scale your fulfillment operations. Key Performance Indicators (KPIs) help measure metrics across all channels, such as inventory turns, sell-through percentage, days of supply, stock-to-sales ratio and gross margin return on investment.
Efficiently Manage Product Data Across All Channels


Consolidate and centrally manage both structured and unstructured product data and attributes across all sales channels from a single source of truth. NetSuite integrates product data across all systems and processes – rather than just collecting product information from siloed product information management (PIM) or product content management (PCM) systems. By leveraging product data in a uniform manner across all channels, you can quickly and easily enhance customer experiences while increasing the agility and efficiency of your business operations.


Enable multichannel content creation and distribution with NetSuite.



  • Deliver consistent, branded product data across all channels from a single source.
  • Centrally manage product data and attributes across all channels.
  • Manage product attributes, including categorization, multi-currency pricing, promotion eligibility, languages, geography and marketing content in a streamlined workflow.
  • Enable vendor and supplier management of product data to efficiently maintain up-to-date inventory, pricing, product content and offers.
  • Support partner, affiliate, syndication and dealer/reseller portals and applications in a single system protected by secure role-based access control.
Single Customer View


It’s nearly impossible to gain a full understanding of your customers’ interactions and preferences when your customer, order and inventory data is stored in separate, channel-specific silos. With NetSuite Customer Relationship Management (CRM) running as an integral part of your commerce platform, you get unprecedented visibility into your customers’ browsing and shopping activities. NetSuite CRM provides a 360-degree view of each customer from all channels and touchpoints, allowing you to deliver personalized and consistent service, provide a relevant, engaging shopping experience and build customer loyalty with your brand.

  • Generate a single view of a customer across all channels for complete visibility into all online, in-store and call-center transactions and interactions.
  • Build rich customer profiles based on behaviors and interactions that can be made available to sales, marketing and support personnel.
  • Create target segments for highly focused, personalized upsell and cross-sell campaigns and promotions.
  • Understand your customers’ true lifetime value.
  • Reduce service costs, improve customer satisfaction and retention, and provide a consistent customer service experience across all channels.

In one place, you can see every interaction an individual has had with your company: online, in-store and on the phone, including their lifetime purchase histories. You’ll also see their website activities, such as items browsed, carted or added to a wish list, responses to marketing campaigns, communications with your company, returns history and much more. Best of all, understand your customers’ lifetime value to maximize profitability while you increase sales by segmenting customers to drive personalized marketing campaigns, promotions and offers.


Give everyone who interfaces with the customer — sales, support and service — access to real-time customer data. NetSuite's 360-degree customer view gives your service and support reps better visibility into customer issues and enables them to provide a consistent and insightful service experience across all channels. At the same time, make information available to shoppers via a password-protected online self-service customer center so they can manage billing and addresses, as well as access their order history and track order status.


Traditional ecommerce platforms paint only a partial picture of customer lifetime value. NetSuite, as your financial system of record, allows you to paint a complete picture of the customer in terms of profitability. By quantifying promotional and marketing costs and product margin, you can make more educated decisions about your marketing spend – targeting the most profitable avenues and customer segments.


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