Industrial worker cutting and welding metal with many sharp sparks

BGH GROUP

Australasian engineering giant goes for Greentree

CHALLENGE Replace BGH Group’s legacy Quanta system with a solution that will support long-term growth, through: ongoing product development and enhancement; a strong and growing customer community; world-class business intelligence capability; and integrated business process management.
SOLUTION Implement a wide range of integrated Greentree Modules, with customisations designed to streamline key business functions and create distinct competitive advantages.
RESULTS Greentree will be hosted on Gen-I’s ReadyCloud environment, providing BGH Group with a hardware platform with greater disaster recovery robustness, and an environment where it only pays for what it needs as Greentree is progressively rolled out across its different companies.
BGH GROUP

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THE FULL STORY

One of the largest privately-owned engineering supply firms in Australasia has joined the Greentree community.

BGH Group, headquartered in New Zealand’s Bay of Plenty region, supplies a wide range of engineering equipment, including bearings, industrial transmissions, hoses and tools. It employs 200 people in several locations around New Zealand, and also has a branch in Australia.

One of BGH Group’s companies, Bay Engineers Supplies, sells engineering consumables and maintenance repair products. Another company, Hose Supplies, manufactured a hose system that extracted 1700 tonnes of heavy fuel oil from the stricken container ship Rena, helping to minimise the environmental damage from the wreck.

“We’re very flexible and quick to move,” says BGH’s IT Manager Craig Pope. “We can do things pretty much at the drop of a hat, and don’t need a lot of authority from within to get things moving.”

“We’re like a one-stop shop, whereby if a customer comes to us for something, we’ll take that problem away from them.”

EXPANSION PLANS

BGH Group has been expanding its interests to offer its services to large corporate customers. In some instances, BGH staff manage the on-premise supplies stores for major firms. Its clients are big names in the dairy, agriculture, steel and power generation industries.

Greentree’s comprehensive e-commerce capabilities will enable BGH Group to use Punch-Out, a web-based product ordering system that will enable businesses to browse a catalogue (much as consumers do at stores like Amazon.com), pick their products, then verify and place their orders via their own purchase order entry system.

“This will be huge for us, being able to deal business-to-business with a quick and simple electronic data interface,” Craig says.

BGH Group’s sales representatives are equipped with iPads, as they spend most of their time on the road, and will be able to update their sales reports in Greentree wherever they are.

Craig says Greentree IQ* will provide “a huge advantage” in data analysis. “Our future growth is going to come from specialist areas and corporate business,” he says, “but we need to have leading edge systems in place.”

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ROBUST CLOUD CHOICE

Greentree will be hosted on Gen-I’s ReadyCloud environment, providing BGH Group with a hardware platform with greater disaster recovery robustness, and an environment where it only pays for what it needs as Greentree is progressively rolled out across its different companies.

However, it is Greentree’s total integration of all business functions that will have the biggest impact.

“Our old ERP system would have required customisation to meet our changing needs, and we didn’t want to go down that path,” Craig says. “You can back yourself into a corner when you’re trying to move forward. Having all the different modules in one package is just going to simplify everything for us.”

ABOUT BGH GROUP

The Wilcox Group of Companies is involved with growing, packing and distributing fresh produce throughout New Zealand with facilities at Pukekohe, Ohakune, Levin and the Waikato in the North Island, and Rakaia in the South Island. Companies within the group are privately owned by the Wilcox family, who have been associated with vegetable growing since the early 1930s. They manage a production base of 2,500 acres with 110 permanent staff.Their large growing and packing capacity and specialised marketing skills mean Wilcox can deliver and maintain a guaranteed sustainable supply to retail sectors throughout New Zealand and sustain a significant export demand.

For more information visit A.S. Wilcox

Leaders in industrial supply, BGH Group operate in a number of countries. Specialising in fabrication and engineering.

For more information visit BGH Group

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