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How Ivoclar Vivadent gets its intelligence

CHALLENGE Ivoclar needed a robust Inventory Management and Sales Analysis capability well beyond the three levels of data their previous system allowed them to view.
SOLUTION Greentree Inventory and several other integrated modules plus Greentree IQ*.
RESULTS Ivoclar has achieved improvements in customer service levels through more efficient sales ordering systems. This is a direct result of being able to maintain optimal levels of and investment in inventory through better sales analysis and reporting.




Ivoclar Vivadent, a dentistry sales and marketing company, is familiar with precision ‘tools of the trade’. But with 18,000 stock codes to handle they needed a very high-performing set of business tools themselves.

Well up to the task of keeping track of every item is Greentree’s Inventory Management module paired with Greentree IQ* (powered by QlikView). This arguably provides the most intelligent inventory management and sales data analysis and reporting solution available.

As a sales-driven operation with many inventory items and over 200 orders being dispatched every day, “three levels of sales data was too shallow”, says Fiona Ludemann, Office Manager at Ivoclar Vivadent. Since Inventory Management and Sales Analysis are core business activities, the need to maintain and manage optimal levels of inventory, and have the necessary tools to analyse sales data as far back and as deeply as they wanted to go, was a key driver in the decision to implement Greentree overlaid with Greentree IQ*.

Although other competing products were considered during the evaluation process, it became clear during demonstrations that Greentree was the simpler and more cost-efficient option. Verde implemented, customised and integrated the system proved they could provide the best support, with a deep and clear understanding of Ivoclar’s relatively complex inventory management and sales analysis needs.


Like a lot of businesses, Ivoclar Vivadent had a need for a greater depth of analysis. Ludemann points out they needed to see well beyond three levels of data. The company values its close relationships with all its customers, so the need to accurately record, manage and measure each account is paramount. Staff needed to view and analyse large amounts of historical data, which the previous system would not allow. Plus, the more traditional database enquiry usually requires the time-consuming creation of complex SQL queries along with significant ‘re-organisation or grooming’ of the data before anyone can find out anything – this is not the case using Greentree and Greentree IQ*.

Greentree IQ* is an advanced analysis tool with integrated dashboards which sits on top of Greentree, enabling sales staff at Ivoclar to quickly and easily analyse all aspects of the company data down to transaction level and create dynamic queries on the fly. Greentree IQ* extracts the data directly from Greentree, but also from external data sources such as monthly budgets figures that are currently stored in Excel. Staff can define exactly how they want data in reports to look, and have the option of displaying the information dynamically on an individual’s screen or sharing reports with other users over the internet.



Greentree’s ODBC and Excel integration combined with Greentree IQ* to create a ‘plug ‘n play’ sales analysis and reporting environment. Fiona Ludemann is clear on the view that Greentree IQ* has enabled Ivoclar to become “information rich” by accumulating data that empowers the business to another level. Ludemann enthusiastically conveys the value of using Greentree and Greentree IQ* in terms of time savings, the depth and breath of data analysis Ivoclar can go to, plus the simplicity of query creation and dynamic display, and she says that “most staff need little training to use Greentree IQ*; it’s a familiar Windows-based environment“. For a sales-focused organisation like Ivoclar profitability will only ever be as good as the business’s ability to glean strategic information from sales data and use it to make timely and accurate business decisions which positively impact the bottom-line. The signs are that this is where Greentree should prove to have a long-term positive impact on the business.

As is the case in any sales and marketing operation, the Sales Manager must be able to see which inventory items were slow movers, which items the sales people were selling the most of, which sales person is ahead of budget or needing a little ‘encouragement’ and which items need a greater sales effort. Ivoclar has been able to achieve higher levels of customer service improvement, and more efficient management of and investment in inventory, as a result of getting answers to strategic business questions put to Greentree through Greentree IQ*’s sales analysis and reporting capability.

Having found an empowering business solution in Greentree, Ivoclar Vivadent expects the integrated modules at its disposal to benefit it for many years ahead.


The Wilcox Group of Companies is involved with growing, packing and distributing fresh produce throughout New Zealand with facilities at Pukekohe, Ohakune, Levin and the Waikato in the North Island, and Rakaia in the South Island. Companies within the group are privately owned by the Wilcox family, who have been associated with vegetable growing since the early 1930s. They manage a production base of 2,500 acres with 110 permanent staff.Their large growing and packing capacity and specialised marketing skills mean Wilcox can deliver and maintain a guaranteed sustainable supply to retail sectors throughout New Zealand and sustain a significant export demand.

For more information visit A.S. Wilcox

What began in Zurich over 80 years ago with the production of artificial ceramic teeth has evolved into a leading international company with a comprehensive product portfolio. Ivoclar Vivadent AG is an innovative enterprise with one of the largest Research & Development centers in the dental industry. As a global player, the company is present in almost all the markets in the world, with its own subsidiaries in 19 countries. Europe and North America are the core markets of the privately-owned enterprise, but increased attention will be given to Asia and Latin America in the future, so that people around the world can benefit from the developments of modern dental medicine.

For more information visit Ivoclar Vivadent


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