THE FULL STORY
Ivoclar Vivadent, a dentistry sales and marketing company, is familiar with precision ‘tools of the trade’. But with 18,000 stock codes to handle they needed a very high-performing set of business tools themselves.
Well up to the task of keeping track of every item is Greentree’s Inventory Management module paired with Greentree IQ* (powered by QlikView). This arguably provides the most intelligent inventory management and sales data analysis and reporting solution available.
As a sales-driven operation with many inventory items and over 200 orders being dispatched every day, “three levels of sales data was too shallow”, says Fiona Ludemann, Office Manager at Ivoclar Vivadent. Since Inventory Management and Sales Analysis are core business activities, the need to maintain and manage optimal levels of inventory, and have the necessary tools to analyse sales data as far back and as deeply as they wanted to go, was a key driver in the decision to implement Greentree overlaid with Greentree IQ*.
Although other competing products were considered during the evaluation process, it became clear during demonstrations that Greentree was the simpler and more cost-efficient option. Verde implemented, customised and integrated the system proved they could provide the best support, with a deep and clear understanding of Ivoclar’s relatively complex inventory management and sales analysis needs.
ANALYSIS THAT MAKES YOU SMILE
Like a lot of businesses, Ivoclar Vivadent had a need for a greater depth of analysis. Ludemann points out they needed to see well beyond three levels of data. The company values its close relationships with all its customers, so the need to accurately record, manage and measure each account is paramount. Staff needed to view and analyse large amounts of historical data, which the previous system would not allow. Plus, the more traditional database enquiry usually requires the time-consuming creation of complex SQL queries along with significant ‘re-organisation or grooming’ of the data before anyone can find out anything – this is not the case using Greentree and Greentree IQ*.
Greentree IQ* is an advanced analysis tool with integrated dashboards which sits on top of Greentree, enabling sales staff at Ivoclar to quickly and easily analyse all aspects of the company data down to transaction level and create dynamic queries on the fly. Greentree IQ* extracts the data directly from Greentree, but also from external data sources such as monthly budgets figures that are currently stored in Excel. Staff can define exactly how they want data in reports to look, and have the option of displaying the information dynamically on an individual’s screen or sharing reports with other users over the internet.
